Shumaira Yasmin
BEAUTY CONCIERGE LANDING PAGE
WEB / DIGITAL DESIGN
Landing page designed for discovery, where customers can explore trending beauty products vetted by our in-house team, learn about product ingredients and their benefits, receive personalized recommendations to update their routine for the season, read blogs on newly launched brands, and much more.

CHEEK TO CHEEK
Cheek to Cheek is a beauty brand for the bold and carefree, encouraging people to embrace healthy skin over the pursuit of flawless skin.
BRAND IDENTITY / PACKAGING / PRINT DESIGN
Cheek to Cheek is a beauty brand for the bold and carefree, encouraging people to embrace healthy skin over the pursuit of flawless skin.
The objective was to create a brand that blends luxury with playfulness. This is brought to life through vibrant colors, typography, distinctive packaging, and expressive illustrations.





POSTERS
PRINT / TYPOGRAPHY EXPERIMENTATION
A collection of 11x17 posters exploring layout and typography.


WEEKLY OBSESSION
A 6-slide Instagram story series for Thirteen Lunes' 'Weekly Obsession,' highlighting trending best-sellers and new arrivals. This feature focused on the relaunch of Freck Beauty's Cheekslime Lip + Cheek Tint.
SOCIAL / DIGITAL DESIGN
A 6-slide Instagram story series for Thirteen Lunes' 'Weekly Obsession,' highlighting trending best-sellers and new arrivals. This feature focused on the relaunch of Freck Beauty's Cheekslime Lip + Cheek Tint.
*Product/model imagery featured was either provided by or sourced from Freck Beauty for Thirteen Lune's use.


THIRTEEN LUNE & RELEVANT COLLATERAL
PRINT DESIGN
5x7 Thirteen Lune and Relevant brand collateral pieces to be sent to customers after an online or in-store purchase. The cards include a thank-you note, messaging about the individual brand mission, and details about the new flagship store in LA.


