Shumaira Yasmin
SCULPTURAL INTENT
SOCIAL / DIGITAL DESIGN
An Instagram Story series designed to promote Frank Darling’s engagement rings. Created to feel elevated and editorial, the goal was to craft a mobile-first story focused on product discovery.
THE BEAUTY CONCIERGE
WEB / DIGITAL DESIGN
Landing page designed for discovery, where customers can explore trending beauty products vetted by our in-house team, learn about product ingredients and their benefits, receive personalized recommendations to update their routine for the season, read blogs on newly launched brands, and much more.
CHEEK TO CHEEK
Cheek to Cheek is a beauty brand for the bold and carefree, encouraging people to embrace healthy skin over the pursuit of flawless skin.
BRAND IDENTITY / PACKAGING / PRINT DESIGN
Cheek to Cheek is a beauty brand for the bold and carefree, encouraging people to embrace healthy skin over the pursuit of flawless skin.
The objective was to create a brand that blends luxury with playfulness. This is brought to life through vibrant colors, typography, distinctive packaging, and expressive illustrations.
POSTERS
PRINT / TYPOGRAPHY EXPERIMENTATION
A collection of 11x17 posters exploring layout and typography.
WEEKLY OBSESSION
A 6-slide Instagram story series for Thirteen Lunes' 'Weekly Obsession,' highlighting trending best-sellers and new arrivals. This feature focused on the relaunch of Freck Beauty's Cheekslime Lip + Cheek Tint.
SOCIAL / DIGITAL DESIGN
A 6-slide Instagram story series for Thirteen Lunes' 'Weekly Obsession,' highlighting trending best-sellers and new arrivals. This feature focused on the relaunch of Freck Beauty's Cheekslime Lip + Cheek Tint.
*Product/model imagery featured was either provided by or sourced from Freck Beauty for Thirteen Lune's use.
