https://shumaira.work Shumaira Yasmin Thu, 29 May 2025 21:49:08 +0000 https://shumaira.work en https://shumaira.work/13L-Weekly-Obsession Tue, 10 Dec 2024 01:35:12 +0000 Shumaira Yasmin https://shumaira.work/13L-Weekly-Obsession WEEKLY OBSESSION SOCIAL / DIGITAL DESIGN A 6-slide Instagram story series for Thirteen Lunes' 'Weekly Obsession,' highlighting trending best-sellers and new arrivals. This feature focused on the relaunch of Freck Beauty's Cheekslime Lip + Cheek Tint. *Product/model imagery featured was either provided by or sourced from Freck Beauty for Thirteen Lune's use. <img width="3125" height="2204" width_o="3125" height_o="2204" data-src="https://freight.cargo.site/t/original/i/82ae5c9b0276a96ca34567f8474f9797b4fdc1bc4ddb7417f4dd2038715b10df/download-17.jpeg" data-mid="223130102" border="0" src="https://freight.cargo.site/w/1000/i/82ae5c9b0276a96ca34567f8474f9797b4fdc1bc4ddb7417f4dd2038715b10df/download-17.jpeg" /> <img width="3125" height="2204" width_o="3125" height_o="2204" data-src="https://freight.cargo.site/t/original/i/31f6663b9c655305e11079e023fb5a3d4eb5ce2c50df96daf30a0e6d249a2100/download-16.jpeg" data-mid="223130104" border="0" src="https://freight.cargo.site/w/1000/i/31f6663b9c655305e11079e023fb5a3d4eb5ce2c50df96daf30a0e6d249a2100/download-16.jpeg" /> https://shumaira.work/13L-Beauty-Concierge-copy Thu, 29 May 2025 21:49:08 +0000 Shumaira Yasmin https://shumaira.work/13L-Beauty-Concierge-copy THE BEAUTY CONCIERGE&nbsp; WEB / DIGITAL DESIGN Landing page designed for discovery, where customers can explore trending beauty products vetted by our in-house team, learn about product ingredients and their benefits, receive personalized recommendations to update their routine for the season, read blogs on newly launched brands, and much more. <img width="3125" height="2204" width_o="3125" height_o="2204" data-src="https://freight.cargo.site/t/original/i/b450c3242c58267ed76a5a956b4955f9e6c8920afc355b9df152be738cb4b842/13L-LandingPageDesign-02.gif" data-mid="233907188" border="0" src="https://freight.cargo.site/w/1000/i/b450c3242c58267ed76a5a956b4955f9e6c8920afc355b9df152be738cb4b842/13L-LandingPageDesign-02.gif" /> https://shumaira.work/Frak-Darling Sat, 14 Dec 2024 03:29:41 +0000 Shumaira Yasmin https://shumaira.work/Frak-Darling SCULPTURAL INTENT SOCIAL / DIGITAL DESIGN An Instagram Story series designed to promote Frank Darling’s engagement rings. Created to feel elevated and editorial, the goal was to craft a mobile-first story focused on product discovery. <img width="3125" height="2204" width_o="3125" height_o="2204" data-src="https://freight.cargo.site/t/original/i/31a62d1893dff0ba1090a2bf0d0e4fb908d62d4bae183b8a6a9a8a8368e8b4f9/FrankDarling-Social-Assets.jpg" data-mid="233907228" border="0" src="https://freight.cargo.site/w/1000/i/31a62d1893dff0ba1090a2bf0d0e4fb908d62d4bae183b8a6a9a8a8368e8b4f9/FrankDarling-Social-Assets.jpg" /> https://shumaira.work/Cheek-To-Cheek Thu, 18 Mar 2021 03:37:18 +0000 Shumaira Yasmin https://shumaira.work/Cheek-To-Cheek CHEEK TO CHEEKBRAND IDENTITY / PACKAGING / PRINT DESIGN Cheek to Cheek is a beauty brand for the bold and carefree, encouraging people to embrace healthy skin over the pursuit of flawless skin.The objective was to create a brand that blends luxury with playfulness. This is brought to life through vibrant colors, typography, distinctive packaging, and expressive illustrations. <img width="3125" height="2204" width_o="3125" height_o="2204" data-src="https://freight.cargo.site/t/original/i/a244412743c39fea9e034da0c5a5e0ce0f3e21e0b21cb4d90fdcbccff5648202/C2C.jpg" data-mid="104917920" border="0" src="https://freight.cargo.site/w/1000/i/a244412743c39fea9e034da0c5a5e0ce0f3e21e0b21cb4d90fdcbccff5648202/C2C.jpg" /> <img width="3125" height="2204" width_o="3125" height_o="2204" data-src="https://freight.cargo.site/t/original/i/ed5c1b9bf8a0dc44a4cf54a4762737ff258b7c275f00086ee5616e50958045b3/Thank-You-Card--Personal-Guide.jpg" data-mid="108966773" border="0" src="https://freight.cargo.site/w/1000/i/ed5c1b9bf8a0dc44a4cf54a4762737ff258b7c275f00086ee5616e50958045b3/Thank-You-Card--Personal-Guide.jpg" /> <img width="6251" height="4409" width_o="6251" height_o="4409" data-src="https://freight.cargo.site/t/original/i/ce7b27cdeca519bd98041352ba1baa74ffb20eafec38e93c2c9987d924c8da20/stickers-11.jpg" data-mid="108969128" border="0" src="https://freight.cargo.site/w/1000/i/ce7b27cdeca519bd98041352ba1baa74ffb20eafec38e93c2c9987d924c8da20/stickers-11.jpg" /> <img width="3125" height="2204" width_o="3125" height_o="2204" data-src="https://freight.cargo.site/t/original/i/27b192372fa55851d83b51fda5e320bf5d33d7109f73bdeb5864a47bfa2f6b76/Moisturizer.jpg" data-mid="108969485" border="0" src="https://freight.cargo.site/w/1000/i/27b192372fa55851d83b51fda5e320bf5d33d7109f73bdeb5864a47bfa2f6b76/Moisturizer.jpg" /> <img width="3125" height="2204" width_o="3125" height_o="2204" data-src="https://freight.cargo.site/t/original/i/ae81b53baf916b603292a91696f78a365d88e2e03c0abf4624f8f6d6aecd924f/Facial-Cleanser.jpg" data-mid="108969413" border="0" src="https://freight.cargo.site/w/1000/i/ae81b53baf916b603292a91696f78a365d88e2e03c0abf4624f8f6d6aecd924f/Facial-Cleanser.jpg" /> https://shumaira.work/Posters-Dance-Film Thu, 18 Mar 2021 03:37:20 +0000 Shumaira Yasmin https://shumaira.work/Posters-Dance-Film POSTERS&nbsp;PRINT / TYPOGRAPHY EXPERIMENTATION A collection of 11x17 posters exploring layout and typography. <img width="3125" height="2204" width_o="3125" height_o="2204" data-src="https://freight.cargo.site/t/original/i/83a4ca981974143b40d6ea19aca5399abf339dca3d917b6988c3208c03661307/danceposters.png" data-mid="223919504" border="0" src="https://freight.cargo.site/w/1000/i/83a4ca981974143b40d6ea19aca5399abf339dca3d917b6988c3208c03661307/danceposters.png" /> <img width="3125" height="2204" width_o="3125" height_o="2204" data-src="https://freight.cargo.site/t/original/i/1b4dcb2041b44213d6eb894b1978a9b0ec5569c3a86b0a8504c68752b24f5be1/type-posters.png" data-mid="223814951" border="0" src="https://freight.cargo.site/w/1000/i/1b4dcb2041b44213d6eb894b1978a9b0ec5569c3a86b0a8504c68752b24f5be1/type-posters.png" /> https://shumaira.work/13L-Print Sun, 31 Oct 2021 21:50:23 +0000 Shumaira Yasmin https://shumaira.work/13L-Print THIRTEEN LUNE &amp; RELEVANT COLLATERALPRINT DESIGN5x7 Thirteen Lune and Relevant brand collateral pieces to be sent to customers after an online or in-store purchase. The cards include a thank-you note, messaging about the individual brand mission, and details about the new flagship store in LA. <img width="3125" height="2204" width_o="3125" height_o="2204" data-src="https://freight.cargo.site/t/original/i/72df406ffcf086f7765514fe7c38c17822277285e7a77c53babcd74fe5536b0c/thirteenlune-ecomm-card.jpg" data-mid="223129994" border="0" src="https://freight.cargo.site/w/1000/i/72df406ffcf086f7765514fe7c38c17822277285e7a77c53babcd74fe5536b0c/thirteenlune-ecomm-card.jpg" /> <img width="3125" height="2204" width_o="3125" height_o="2204" data-src="https://freight.cargo.site/t/original/i/67fc176844706af906188a644470043d1cc42616bb61d5797c73796f4bd96c48/relevant-card.png" data-mid="223971444" border="0" src="https://freight.cargo.site/w/1000/i/67fc176844706af906188a644470043d1cc42616bb61d5797c73796f4bd96c48/relevant-card.png" /> <img width="3125" height="2204" width_o="3125" height_o="2204" data-src="https://freight.cargo.site/t/original/i/c13ef0426c2190cc3619cd9da6afe2b309a992e08b75fde15c8fb202f214047a/Flagship-Card-.jpg" data-mid="223129995" border="0" src="https://freight.cargo.site/w/1000/i/c13ef0426c2190cc3619cd9da6afe2b309a992e08b75fde15c8fb202f214047a/Flagship-Card-.jpg" /> https://shumaira.work/Beyond-the-Ballot Thu, 18 Mar 2021 03:37:19 +0000 Shumaira Yasmin https://shumaira.work/Beyond-the-Ballot BEYOND THE BALLOTILLUSTRATION / PRINT DESIGN / CAMPAIGN A PSA campaign designed to increase voter turnout in the upcoming election, targeting first-time voters ages 18-25 through an 8-panel direct mailer.The campaign’s primary objective is to show that voting doesn’t have to be intimidating. This was achieved by providing context for the who, what, when, where, and why, along with incorporating bold colors and copy that encourages curiosity and provides clarity. <img width="3125" height="2204" width_o="3125" height_o="2204" data-src="https://freight.cargo.site/t/original/i/f32f32b4fb6c8e3f060d4575b6a9f34925ed413fabb1d12c6687667596c545f8/BTB-03.png" data-mid="223450279" border="0" src="https://freight.cargo.site/w/1000/i/f32f32b4fb6c8e3f060d4575b6a9f34925ed413fabb1d12c6687667596c545f8/BTB-03.png" /> https://shumaira.work/Stinger-Identity Sun, 04 Apr 2021 02:41:35 +0000 Shumaira Yasmin https://shumaira.work/Stinger-Identity STINGERBRAND IDENTITY / PACKAGING DESIGN / APPAREL DESIGN Stinger is a restaurant that offers New-American cuisine inspired by the rich tradition of mead. Mead is a versatile beverage made by fermenting honey with a variety of ingredients such as flowers, fruits, and herbs. The restaurant’s identity combines traditional roots with a contemporary flair, brought to life through botanical elements and a natural color scheme. <img width="3125" height="2204" width_o="3125" height_o="2204" data-src="https://freight.cargo.site/t/original/i/b6fc1ec2ffd4ae5c036f24ee1d8cc0953388b342fbc1eb9124f426b3e7929a5b/stinger-03.png" data-mid="223450844" border="0" src="https://freight.cargo.site/w/1000/i/b6fc1ec2ffd4ae5c036f24ee1d8cc0953388b342fbc1eb9124f426b3e7929a5b/stinger-03.png" /> <img width="3125" height="2204" width_o="3125" height_o="2204" data-src="https://freight.cargo.site/t/original/i/949fd696013313d88ab3e092ca6b038128df7148cee5d52490ca3c589a830040/stinger-02.png" data-mid="223450843" border="0" src="https://freight.cargo.site/w/1000/i/949fd696013313d88ab3e092ca6b038128df7148cee5d52490ca3c589a830040/stinger-02.png" /> <img width="3125" height="2204" width_o="3125" height_o="2204" data-src="https://freight.cargo.site/t/original/i/cd4e6c8f827cd95903de165e6eb4ea886160a1589dded20dc53327ceb07220b5/menu.png" data-mid="223450842" border="0" src="https://freight.cargo.site/w/1000/i/cd4e6c8f827cd95903de165e6eb4ea886160a1589dded20dc53327ceb07220b5/menu.png" /> <img width="3125" height="2204" width_o="3125" height_o="2204" data-src="https://freight.cargo.site/t/original/i/36d7cf13907c2a7c6ff11ff33c0a077d7a7db28e35903a09f100c5a2f9aa2432/stinger-05.png" data-mid="223450845" border="0" src="https://freight.cargo.site/w/1000/i/36d7cf13907c2a7c6ff11ff33c0a077d7a7db28e35903a09f100c5a2f9aa2432/stinger-05.png" /> https://shumaira.work/Experimental-Projects Sun, 11 Apr 2021 20:28:22 +0000 Shumaira Yasmin https://shumaira.work/Experimental-Projects <img width="3125" height="2204" width_o="3125" height_o="2204" data-src="https://freight.cargo.site/t/original/i/ac52e9d449349d7c919d180527561bccbbb81d16dd1970ab4ad12904ef505eee/download-42.png" data-mid="223450965" border="0" src="https://freight.cargo.site/w/1000/i/ac52e9d449349d7c919d180527561bccbbb81d16dd1970ab4ad12904ef505eee/download-42.png" /> <img width="3125" height="2204" width_o="3125" height_o="2204" data-src="https://freight.cargo.site/t/original/i/9ea392a7f4974fe7ca6d43a821d907a01f84ac7f8ea1a5df53cf899e0489ec4a/drinkssss.jpg" data-mid="104927673" border="0" src="https://freight.cargo.site/w/1000/i/9ea392a7f4974fe7ca6d43a821d907a01f84ac7f8ea1a5df53cf899e0489ec4a/drinkssss.jpg" /> <img width="3125" height="2204" width_o="3125" height_o="2204" data-src="https://freight.cargo.site/t/original/i/736d95bbb95cb682c954aefa46a9bcf09e2fd7e4b31a2e6b5b457b1fac8b260b/retro.gif" data-mid="223451169" border="0" src="https://freight.cargo.site/w/1000/i/736d95bbb95cb682c954aefa46a9bcf09e2fd7e4b31a2e6b5b457b1fac8b260b/retro.gif" /> <img width="6250" height="4408" width_o="6250" height_o="4408" data-src="https://freight.cargo.site/t/original/i/25967c2637fc1073446b5668149ce194cba021bec5960422314796d00b684a2b/1221.jpg" data-mid="104927398" border="0" src="https://freight.cargo.site/w/1000/i/25967c2637fc1073446b5668149ce194cba021bec5960422314796d00b684a2b/1221.jpg" /> <img width="3125" height="2204" width_o="3125" height_o="2204" data-src="https://freight.cargo.site/t/original/i/046dc3062bc66fcf052173303de2f2a0c0d089a98f3cab90749aca8bc2d7423c/Callie.jpg" data-mid="104927652" border="0" src="https://freight.cargo.site/w/1000/i/046dc3062bc66fcf052173303de2f2a0c0d089a98f3cab90749aca8bc2d7423c/Callie.jpg" /> <img width="1500" height="1058" width_o="1500" height_o="1058" data-src="https://freight.cargo.site/t/original/i/9494f910d9995dbb1b2cb5bfb0ba360d42d3396dc3116fc5161fccdc81145c06/vertigo.gif" data-mid="223450854" border="0" src="https://freight.cargo.site/w/1000/i/9494f910d9995dbb1b2cb5bfb0ba360d42d3396dc3116fc5161fccdc81145c06/vertigo.gif" /> A page dedicated to side projects and experimentations&nbsp;︎ https://shumaira.work/Copyright-copy Sun, 11 Apr 2021 20:41:15 +0000 Shumaira Yasmin https://shumaira.work/Copyright-copy ©2024 Shumaira Yasmin